Exam Name: Professional Diploma in Digital Strategy and Planning
Certification Provider: DMI
Corresponding Certification: DMI Certification
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DMI PDDSP Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Channel and Communications Strategy | - Owned, earned, and paid media planning - Omnichannel strategy development |
| Topic 2: Performance Measurement and Analytics | - KPIs and performance tracking - Data-driven optimization |
| Topic 3: Planning and Implementation | - Campaign planning frameworks - Resource and budget allocation |
| Topic 4: Customer Insights and Research | - Audience segmentation and personas - Market and competitor analysis |
| Topic 5: Digital Strategy Foundations | - Digital transformation concepts - Strategic marketing principles |
| Topic 6: Governance and Optimization | - Digital governance frameworks - Continuous improvement processes |
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