Exam Name: Professional Diploma in Mobile Marketing
Certification Provider: DMI
Corresponding Certification: DMI Certification
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DMI PDMM Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Mobile Advertising & Paid Media | 22% | - Targeting, bidding & campaign optimization - Search, display & social mobile ads - In-app advertising & formats |
| Mobile Commerce & Apps | 12% | - Mobile commerce & payment solutions - App marketing, acquisition & retention - App store optimization (ASO) |
| Mobile Website & User Experience | 18% | - Page speed & technical performance - Responsive design & mobile optimization - Mobile UX/UI best practices |
| Mobile Messaging & Communication | 15% | - SMS & MMS marketing - Mobile email optimization - Push notifications & in-app messaging |
| Mobile Analytics, Measurement & Compliance | 13% | - Key mobile KPIs & metrics - Tracking tools & reporting - Data privacy, GDPR & regulatory rules |
| Mobile Marketing Strategy & Planning | 20% | - Role of mobile in integrated marketing - Mobile consumer behavior & journey mapping - Strategy development & goal setting |
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