Exam Name: Professional Diploma in Social Media Marketing
Certification Provider: DMI
Corresponding Certification: DMI Certification
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DMI PDSMM Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Social Media Strategy | - Campaign planning and objectives - Platform strategy and channel selection - Audience research and segmentation |
| Paid Social Advertising | - Performance optimization - Ad campaign setup and targeting - Budgeting and bidding strategies |
| Community Management | - Social listening and reputation management - Engagement and moderation |
| Analytics and Reporting | - KPI tracking and measurement - Reporting tools and insights |
| Optimization and Strategy Execution | - A/B testing and performance improvement - Integrated campaign optimization |
| Content Creation and Management | - Creative formats and storytelling - Content planning and editorial calendars |
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