Exam Name: Professional Diploma in Digital Strategy and Planning
Certification Provider: DMI
Corresponding Certification: DMI Certification
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DMI PDDSP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data, Analytics & Measurement | 20% | - Digital Analytics & Reporting - Data-Driven Decision Making - KPI Definition & Performance Tracking |
| Strategic Marketing Foundations | 15% | - Market and Competitive Analysis - Business and Marketing Strategy Alignment - Customer Insight and Audience Segmentation |
| Digital Channels & Communications | 25% | - Email, Automation & CRM - Paid Media & Display Advertising - Social Media Strategy & Advertising - Search Engine Marketing & SEO |
| Leadership & Implementation | 15% | - Ethics, Privacy & Compliance - Team Leadership & Cross-Functional Collaboration - Digital Transformation & Change Management |
| Strategy Formulation & Planning | 25% | - Digital Strategy Development Frameworks - Budgeting, Resourcing & ROI Planning - Omnichannel Experience Design - Risk Management & Governance |
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