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Microsoft MB-260 exam is a great way for professionals to showcase their expertise in customer data platform solutions. Microsoft Customer Data Platform Specialist certification helps in career advancement and opens up new job opportunities in the field of customer insights and data analysis. Microsoft Customer Data Platform Specialist certification also demonstrates the candidate's commitment to continuous learning and professional development.
Microsoft MB-260 Certification Exam is a great way for professionals to demonstrate their expertise and advance their careers. Microsoft Customer Data Platform Specialist certification is recognized globally and is highly valued by employers. Additionally, the certification provides professionals with access to the Microsoft Certification Program, which offers a range of resources and benefits, including access to the Microsoft community, discounts on Microsoft products and services, and access to Microsoft training and certification courses.
NEW QUESTION # 17
You configured two segments:
1. A segment to find customers who frequently purchase one type of product
2. A segment to find customers who frequently purchase a different type of product You need to understand what attributes differ between these two groups of customers.
What can you configure Microsoft Dynamics 365 Customer Insights to do with a segment differentiator analysis? Each correct answer presents part of the solution.
NOTE; Each correct selection is worth one point.
- A. Analyze customer fields and measures.
- B. Ignore difference scores lower than a set threshold
- C. Analyze predictions and enrichments.
- D. Analyze a segment compared to all customers.
Answer: A,D
NEW QUESTION # 18
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on the primary key.
Click "Next" and your data is now ready for unification.
Does this meet the goal?
- A. Yes
- B. No
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION # 19
You are a Customer Data Platform Specialist. You want to add data sources that connect to data in the organization's Azure Data Lake. You need to enable data profiling for the entity within the data source while creating it.
Which three actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-common-data-model
NEW QUESTION # 20
You are a Customer Data Platform Specialist. You are reviewing the system status. You notice that an insights refresh process shows a "skipped" status.
Which system process type should you review to find the step that is blocking the insights refresh from starting?
- A. Segments
- B. Activities
- C. Search
- D. Enrichments
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system
NEW QUESTION # 21
You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank.
You finished setting up the different initial data sources. You are starting the unification process.
Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Select the fields you want to include the unified customer profile.
- B. Identify the entities that you need to unify into a single profile.
- C. Identify the primary keys and semantic field types within the different entities.
- D. Identify rules for duplication between different entities.
- E. Identify the prioritization of similar fields between different entities.
Answer: A,B,C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/map-entities
NEW QUESTION # 22
An organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics 365 Customer Insights. You need to load eCommerce Contacts to Dynamics 365 Customer Insights using Microsoft Power Query. Which is an appropriate action to take when using Microsoft Power Query to ingest data?
- A. You must select Microsoft Power Query as an import method when creating the data source
- B. You can have Microsoft Power Query automatically recognizes header rows in files when you use the Text/CSV connector.
- C. If a system process uses a Microsoft Power Query data source, you can simultaneously edit the data source.
- D. After you saw a Microsoft Power Query data source you have to manually trigger the initial refresh process.
Answer: C
NEW QUESTION # 23
You need to unify the different data sources within Microsoft Dynamics 365 Customer Insights through the data unification process.
After you selected Create customer profiles on the Review step, you notice that you still need to rename a customer field.
What is the fastest way to perform the correction?
- A. View the details of the running job and cancel the job. Rename the field and run the unification process again.
- B. Wait for the process to finish. Refresh the page, then rename the field and run the unification process again
- C. While the unification process is running, separate and recombine the Customer field. Rename it and run the unification process again.
- D. Rename the field while the unification is in Refreshing status. Changes are still recorded during the current process.
Answer: D
NEW QUESTION # 24
You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are assisting them with completing this task.
Which two statements correctly describe how audience insights handles the mapping of semantic types for entity attributes? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. The 'Define the data in the unmapped fields' section shows attributes that are not automatically mapped to a semantic type.
- B. The 'Review mapped fields' section shows all attributes for which a semantic type is automatically identified.
- C. Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the entity.
- D. Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/map-entities
NEW QUESTION # 25
You are a Customer Data Platform Specialist. You are asked to create a household cluster to group profiles that share a set of demographic data points.
Which three actions should you perform in sequence to configure a household cluster? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/merge-entities#group-profiles-into-households-or-clusters
NEW QUESTION # 26
You are a Customer Data Platform Specialist. You already have a few existing production environments for audience insights. You were given a new production environment.
Which two statements are correct about creating a new production environment when other environments already exist? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. When you create a new production environment, you can choose to copy the configuration from an existing environment.
- B. Data source credentials can be copied from an existing environment to a new production environment.
- C. You can select the Environment control in the upper-right corner of the page to change environments.
- D. You must log out of one environment to access new environments that are on the same tenant.
Answer: A,C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/manage-environments
NEW QUESTION # 27
You are a Customer Data Platform Specialist. You completed all the steps in the match phase of the data unification process in the audience insights. You need to review and validate your match results.
Which three metrics are available for you to validate the results? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Unique source records
- B. Unique matched records
- C. Matched records only
- D. All source records
- E. Matched and non-matched records
Answer: A,C,E
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/match-entities
NEW QUESTION # 28
Your team developed and integrated a batch inferencing pipeline to audience insights. This allows for a new custom machine learning (ML) model to run and deliver new insights to your unified profiles data. Your team is manually running the custom machine learning workflows.
Which statement is correct about allowing your workflow to run automatically with every scheduled refresh?
- A. You can configure scheduled refreshes for audience insights from Azure ML where you developed the custom ML model.
- B. Scheduled refreshes are not supported for custom machine learning models that are connected to audience insights.
- C. Your team can set up scheduled refreshes that allow your workflow to run automatically.
- D. Your team needs to manually trigger your custom machine learning workflows.
Answer: C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system#schedule-tab
NEW QUESTION # 29
You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have complained that they are not able to quickly find customers using main demographic data points. You must ensure users are able to search customers using any of the available fields.
Which two statements define the actions that should be completed to satisfy this requirement? Each option represents a partial solution.
NOTE: Each correct selection is worth one point.
- A. On the Search and filter index pane. Add Last Name, FullName, Email, Home Phone. DOB fields to Index. Click Save and Run.
- B. You must run Merge in order to view the newly added fields on the customer profile.
- C. Validate you have access to edit the Search and index pages in audience insights.
- D. On the Search and filter index pane, add Last Name, Full Name, Email. Cell Phone. Street Address, and DOB fields to Index. Click Save and Run.
Answer: C,D
Explanation:
The following fields from the unified customer record should be added to index: Last Name, Full Name, Email, Cell Phone, Street Address, DOB.
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/search-filter-index
NEW QUESTION # 30
You are a Customer Data Platform Specialist. Your company's information technology team wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML) capabilities that come with audience insights, but the team has some concerns about the suitability of their dat
a. You need to confirm if their research about data requirements is correct.
Which two statements are correct about the data characteristic requirements for configuring the CLV ML model? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. There should be preferably two to three years of transactional data to predict CLV for one year.
- B. There should be at least 100.000 unique customers to perform the CLV model.
- C. The CLV model will not run if there is any missing data in the fields.
- D. There should be at least two to three transactions per customer ID. preferably across multiple dates.
Answer: A,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/predict-customer-lifetime-value
NEW QUESTION # 31
You are a Customer Data Platform Specialist. You need to create an additional audience insights environment based on the existing configuration in the development environment.
Which two statements are correct when creating an additional environment with limited amount of required configuration? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. In the Create New Environment dialog window, enter *UATT name. Check Copy from exiting environment, and select DEV1 from the list.
- B. In Type select Sandbox, Region, and click next to connect to the Azure Data Lake Storage Account.
- C. In Type select Trial, Region, and click next to connect to the Azure Data Lake Storage Account.
- D. In the Create New Environment dialog window, enter *UAT1" name. Check Copy from exiting environment and select "Dev° from the option set.
Answer: A,B
Explanation:
Explanation
Creating a sandbox environment that mirrors the current development environment Create a sandbox environment called UAT1 and copy configurations from env. "DEV1".
- Note: there is also an existing environment called "Dev" and it is not configured correctly and should not be copied
NEW QUESTION # 32
The marketing team wants to create a segment for a new email campaign to invite customers to a series of in-store events.
What should you do first?
- A. Enable data profiling for the firstname attenuates in the LoyaltyMember and tcommerceCustomer tables
- B. Separate the fields in the merged FuttName field and create new fields for first name and last name.
- C. Map attenuates from the LoyattyMember and EeommereeCustomer tables to the Person.FirstNcme semantic type.
- D. Create a merged FirstName field from attributes in the LoyattyMember and EcommerceCustomer tables.
Answer: A
NEW QUESTION # 33
You are a Customer Data Platform Specialist. You are implementing a scheduled refresh in audience insights.
Which two statements are correct when describing scheduled refreshes? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. To exclude a segment from a scheduled refresh, you must deactivate it before the scheduled refresh run.
- B. Scheduled refresh is not available in trial environments and can only be configured for production instances.
- C. When you configure a refresh schedule to run daily, you must define the time zone and time when the refresh needs to run.
- D. The refresh schedule can be applied to selected data sources or specific entities within these data sources.
Answer: A,C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segments?tabs=b2c
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system#schedule-tab
NEW QUESTION # 34
You are a Customer Data Platform Specialist. Your company implemented audience insights and Dynamics 365 Marketing. One of the data sources is the behavioral data from Dynamics 365 Marketing.
You are reviewing the segment requirements with the marketing team. The marketing team wants the segments to exclude people who already received a commercial email in the last seven days. The marketing team creates segments in audience insights and Dynamics 365 Marketing.
Which option is the fastest way to fulfill the requirement?
- A. Create an audience insights quick segment that includes the rule of contacts that received a commercial email in the last seven days. Make sure the quick segment is exported to Dynamics 365 Marketing.
- B. Create a single dynamic segment in audience insights of customers who received a commercial email in the last seven days. Make sure the segment is exported to Dynamics 365 Marketing. Users can add an except rule with contacts from that segment in other individual segments.
- C. Create single dynamic segments in both audience insights and Dynamics 365 Marketing of customers who received a commercial email in the last seven days. Users can add an except rule with contacts from that segment in other individual segments.
- D. Create audience insights and Dynamics 365 Marketing segment templates that include the rule of contacts that received a commercial email in the last seven days.
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/export-dynamics365-marketing
NEW QUESTION # 35
Your team developed and integrated a batch inferencing pipeline to audience insights. This allows for a new custom machine learning (ML) model to run and deliver new insights to your unified profiles dat
a. Your team is manually running the custom machine learning workflows.
Which statement is correct about allowing your workflow to run automatically with every scheduled refresh?
- A. You can configure scheduled refreshes for audience insights from Azure ML where you developed the custom ML model.
- B. Scheduled refreshes are not supported for custom machine learning models that are connected to audience insights.
- C. Your team can set up scheduled refreshes that allow your workflow to run automatically.
- D. Your team needs to manually trigger your custom machine learning workflows.
Answer: C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system#schedule-tab
NEW QUESTION # 36
The marketing team wants to invite cycling club customers to a new product launch webinar.
You need to ensure all necessary data is available to create a segment to target the appropriate customers.
What should you do?
- A. Edit the existing Azure Data Lake data source and add specific SurveyResponse attributes.
- B. Enable data profiling for the attributes of the QubMember table.
- C. Create a new Azure Data Lake data source and add the SurveyResponse table.
- D. Edit the existing Azure Data Lake data source and add the SurveyResponse table.
Answer: B
NEW QUESTION # 37
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