Free Salesforce (MKT-101) Certification Sample Questions with Online Practice Test
MKT-101 Certification Study Guide Pass MKT-101 Fast
Salesforce MKT-101 certification exam is an excellent way for marketing professionals to demonstrate their expertise in using Salesforce Marketing Cloud to build and analyze customer journeys. It is a valuable credential that can help professionals advance their careers and stand out in a competitive job market. Additionally, certified professionals can leverage their knowledge and skills to help organizations optimize their marketing campaigns and improve customer engagement.
NEW QUESTION # 28
A national landscaping company wants to send targeted emails to customers to remind them of their upcoming
lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the
campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which two tools could be used to segment the data? (Choose two.)
- A. Data Extract Activity
- B. Send Definition
- C. Filters
- D. SQL Query Activity
Answer: C,D
NEW QUESTION # 29
A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)
- A. The import activity is under Subscribers in the Email Application
- B. The file for an import activity can be on a desktop computer
- C. An import activity can be executed manually
- D. An import activity can be used in an automation created in Automation Studio
- E. The file for an import activity must be placed in a folder on a FTP site
Answer: B,D,E
NEW QUESTION # 30
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?
- A. Add custom links to the page layouts in Marketing Cloud
- B. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
- C. Create data validation rules for the integrated user in Sales Cloud.
- D. Create a Salesforce Data Extension for the user to select during a Guided Send.
Answer: B
NEW QUESTION # 31
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?
- A. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
- B. Subscribers with a status of 'Held' should be re-enabled by contacting support.
- C. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
- D. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
Answer: A
Explanation:
To move subscribers who have a status of 'Held' back to 'Active', NTO should extract those subscribers using a tracking extract or a data extract activity in automation studio, then import those subscribers as 'Active' using an import activity or file transfer activity in automation studio or an import wizard in email studio. This process will overwrite their status in all subscribers list and allow them to receive emails again. Contact Builder cannot mass update subscriber status in all subscribers list. Subscribers with a status of 'Held' cannot be re-enabled by contacting support unless there is a technical issue on Marketing Cloud's side that caused them to be held incorrectly. A SQL query cannot change subscriber status in all subscribers list directly. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_held_status.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_import_subscribers.htm&type=5
NEW QUESTION # 32
A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a Recipient Test Data Extension in the Test Send menu?
- A. Save the data extension in the Test Folder.
- B. Associate the data extension to the Campaign.
- C. Create the data extension as 'Is Testable'.
Answer: C
NEW QUESTION # 33
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
- A. Run an Import Definition at 12 a.m. to create a suppression list.
- B. Run a SQL Query at 12:30 a.m. to create a suppression list.
- C. Create and enable a BLOCKOUT window In MobileConnect.
- D. Create a Journey Goal to exit subscribers from the Journey.
Answer: C
NEW QUESTION # 34
A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team.
Which two ways should Path Optimizer be configured to select the better subject line?
Choose 2 answers
- A. Split the audience equally and wait at least seven days to select a winner.
- B. Split the audience equally and configure a holdback population for a control.
- C. Split the audience equally and manually choose the winning path based on Email Engagement Stats.
- D. Split the audience equally and automatically choose the winning path based on Open Rate.
Answer: C,D
NEW QUESTION # 35
A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?
- A. SQL Query
- B. Filter
- C. Import File
- D. Data Extract
Answer: A
NEW QUESTION # 36
A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?
- A. Click Through Rates
- B. Influenced Revenue
- C. Bounce Rate
- D. List Growth Rates
Answer: A
NEW QUESTION # 37
The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?
- A. Suppressed contacts from contact deletion
- B. Bounced contacts from previous sends
- C. DoNotTtad preferences
Answer: C
NEW QUESTION # 38
NTO has to import a file that will be different every time.
What method should be used?
- A. Add Only
- B. Add and Update
- C. Update
- D. Overwrite
Answer: D
NEW QUESTION # 39
A Marketer developed an email with personalized content based on 5 geographical regions; Northwest - Static Image; Southwest - Image carousel Central - No content; Northeast - Static image; Southwest - Coupon; How many dynamic content rules need to be created to accomplish this?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: B
NEW QUESTION # 40
A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?
- A. Tabs
- B. Campaigns
- C. Sender Profile
Answer: A
NEW QUESTION # 41
Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?
- A. The email address has not been updated in All Subscribers.
- B. The customer has not opted In again with the new address.
- C. The new email address is from an unsupported domain.
Answer: A
NEW QUESTION # 42
What statements are correct regarding Attribute Groups?
Choose 2 answers
- A. They link data extensions to contacts.
- B. They link subscriber lists to contacts.
- C. They link data extensions to other data extensions.
- D. They link data extensions to subscriber lists.
Answer: A,C
NEW QUESTION # 43
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Salesforce MKT-101 is a certification exam that is designed to test your understanding of how to build and analyze customer journeys using Marketing Cloud. MKT-101 exam is aimed at individuals who have a good understanding of the Marketing Cloud platform and have experience in building and managing customer journeys for their clients.
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