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Salesforce Email Essentials (EEB101) Sample Questions:

1. What Playbooks for subscribers are in the Marketing Cloud? (Choose 3)

A) Marketing Playbook
B) Birthday Email Playbook
C) Customer Anniversary Email Playbook
D) Welcome Series Playbook

2. A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks.
Which two A/B test options should be used? Choose 2 answers

A) The system automatically sends the winning version to the remainder audience.
B) The test administrator manually selects the version to send to the remainder.
C) The test administrator selects the desired audience test segment sizes.
D) The test administrator chooses which subscribers to place in each audience.

3. What information and data about the performance of an individual send can be exported from the tracking details?

A) Number of clicks from mobile devices
B) Images showing how the email rendered on different devices
C) Subscribers who click on a specific link
D) Performance data on the Overview Tab

4. What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)

A) The subscriber is unsubscribed from the publication list applied to the send
B) The subscriber is added to the enterprise global unsubscribe list
C) The subscriber is removed from the List used for the Send
D) The subscriber is deleted completely from the sending account

5. Using measures, what data can a marketer use to segment an audience?

A) Gender Data
B) Open Data
C) Geographical Data
D) First Name Attributes

Solutions: