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Salesforce Email Essentials (EEB101) Sample Questions:

1. In order to import into an data extension using "add" or "update" command what must it contain?

A) Subscriber Key
B) Email address
C) Primary Key
D) Subscriber Last name

2. What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)

A) The subscriber is unsubscribed from the publication list applied to the send
B) The subscriber is added to the enterprise global unsubscribe list
C) The subscriber is removed from the List used for the Send
D) The subscriber is deleted completely from the sending account

3. Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers

A) Set cadence expectations up front with subscribers.
B) Send multiple emails a day to keep the brand top of mind.
C) Use subscriber data to dynamically populate email content.
D) Send generic content to appeal to all audiences.

4. A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?

A) Switch to Classic Content to move the assets into the Shared Content folder.
B) Create and share a new folder for the assets in Content Builder.
C) Move the content into the Shared Content folder in Content Builder.
D) Individually share each asset with the other business unit in Content Builder.

5. A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?

A) Spam Check
B) Subscriber Preview
C) Validate
D) Content Detective

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