Exam Name: Salesforce Certified Marketing Cloud Next Consultant
Certification Provider: Salesforce
Corresponding Certification: Marketing Cloud Consultant
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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Consent | 13% | - Consent collection
|
| Agentforce & AI Innovation | 11% | - Conversational messaging
|
| Campaign Design, Flow Orchestration & Content | 30% | - Activation templates
|
| Platform Setup & Governance | 13% | - Business Units and governance
|
| Analytics & Performance Insights | 8% | - Reporting and analytics
|
| Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 data model
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Northern Trail Outfitters (NTO) wants to include a Last_Purchased_Date field from a Data Graph in a new marketing email. The date/time value is displayed as 2027-03-15T08:30:45 when previewing the email. NTO wants it to display as:
Monday, March 15, 2027 8:30 AM
Which approach should NTO use?
- A. Use a Salesforce formula operator to format the value.
- B. Use an SOQL function to transform the value.
- C. Use a Handlebars helper to format the value.
Correct Answer: C 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
Northern Trail Outfitters wants customer service reps to be able to view and update a customer's communication consent preferences directly from the customer's CRM record when interacting with them in the contact center.
Which component should a Marketing Cloud Next Consultant add to the Contact record page to enable this capability?
- A. Data 360 Related Lists
- B. Data 360 Profile Insights
- C. Privacy Consent Status
Correct Answer: C 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
A Marketing Cloud Next Consultant needs to create a re-engagement campaign targeting customers who have not made a purchase in the last 90 days. The campaign will be orchestrated using a flow. The audience for this campaign must be updated automatically as customer purchase behavior changes over time.
Which feature must the consultant configure in Data 360 to meet this requirement?
- A. Automation Event-Triggered Flow
- B. Audience Flow
- C. Marketing Object
Correct Answer: B 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
Northern Trail Outfitters just wrapped up its holiday campaign, which included several "gift-finder" forms that visitors could fill out on the website. The marketing manager wants a high-level overview of how all the forms performed, and needs to be able to filter the view by date and public title.
Where should they go to find this information?
- A. Campaign Performance dashboard
- B. Forms Engagement dashboard
- C. Landing Page Engagement dashboard
Correct Answer: B 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
A marketing manager wants to launch a new campaign targeting customers who have recently browsed winter boots but have not purchased. The manager is not an expert in data structures or SQL. They need a way to translate this business requirement into a functional audience segment without technical assistance.
Which Marketing Cloud Next capability should the manager use for this task?
- A. AI-Assisted Segment Creation
- B. Quick Filter for recent browsing activity
- C. Segment rules using AND/OR logic
Correct Answer: A 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
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