Exam Name: Certified Digital Marketing Professional
Certification Provider: DMI
Corresponding Certification: DMI Certification
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DMI CDMP7.0 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Content Marketing | - Publishing & Distribution - Measuring Content Performance - Content Strategy & Planning |
| Topic 2: Email Marketing & Automation | - Email Campaign Design - Email Metrics & Optimisation - Automation Workflows |
| Topic 3: Analytics & Measurement | - Google Analytics 4 Fundamentals - Tracking & Reporting - Data-Driven Decision Making |
| Topic 4: Paid Search & Advertising | - PPC Keyword Research - Display & Video Advertising - Campaign Setup and Bidding |
| Topic 5: Social Media Marketing | - Key Social Platforms - Audience Growth & Engagement - Campaign Development & Optimisation |
| Topic 6: Search Engine Optimisation (SEO) | - On-page & Off-page SEO - Measuring SEO Performance - SEO Strategy & Best Practices |
| Topic 7: Digital Strategy & Planning | - Setting KPIs & Budgets - Integrated Strategy Development - Channel Selection & Planning |
| Topic 8: Digital Marketing Fundamentals | - Principles of Digital Marketing - Developing Objectives & Strategy - Digital Research & Customer Insights |
| Topic 9: Website Optimisation & UX | - User-centred Website Design - Ecommerce & Social Commerce - A/B Testing & Optimization |
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