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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer points. NTO has limited development expertise and chooses to use dynamic content. What should the consultant consider when building dynamic content rules?

A. Create a custom list and add all fields required for personalization.
B. Build rules before uploading the respective content.
C. Create a synchronized data extension to keep all fields required for personalization up-to-date.
D. Standardize field naming across all sendable data extensions.

Question 2

Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up a month-long welcome Journey that sends emails specific to the purchase, such as the type of tent, recommended accessories, and care tips at different points throughout the Journey.
NTO also recognizes that due to their pricing strategy, customers may purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

A. Journey Data
B. Entry Data
C. Salesforce Data
D. Contact Data

Question 3

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?

A. Once an account is upgraded to Multi-Org, it cannot be turned off.
B. Custom profile and subscription centers will not be required.
C. Shared Salesforce Data Extensions will be enabled in up to 5 business units.
D. Existing accounts cannot be upgraded to Multi-Org.

Question 4

Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted out. Which feature should they use?

A. Exclusion Script
B. Auto-suppression List
C. Exclusion List
D. Suppression List

Question 5

A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible. What should a consultant recommend to meet this criteria?

A. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
B. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
C. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
D. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.

Solutions: