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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:

SectionWeightObjectives
Campaigns and Experiences22%- Web Personalization
  • 1. Campaign Configuration
  • 2. Templates and Content Zones
  • 3. A/B Testing
- Mobile Experiences
  • 1. Push Notifications
  • 2. Mobile Engagement
  • 3. In-App Campaigns
Data Management and Identity18%- Identity Resolution
  • 1. Data Mapping
  • 2. User Profiles
  • 3. Anonymous and Known Users
- Customer Data Collection
  • 1. Catalog Data
  • 2. Web SDK
  • 3. Mobile SDK
Integrations11%- Salesforce Ecosystem Integration
  • 1. CRM Connectivity
  • 2. Marketing Cloud Integration
  • 3. Data Cloud Integration
Segmentation and Targeting15%- Audience Management
  • 1. Segment Analytics
  • 2. Behavioral Targeting
  • 3. Segment Creation
Reporting and Optimization10%- Performance Analysis
  • 1. Optimization Best Practices
  • 2. Campaign Reporting
  • 3. Engagement Metrics
Interaction Studio Fundamentals12%- Platform Overview
  • 1. Real-Time Personalization Concepts
  • 2. Core Architecture
  • 3. Use Cases and Business Value
Recommendations and Decisioning12%- Personalization Logic
  • 1. Recipes
  • 2. Machine Learning Recommendations
  • 3. Real-Time Decisioning

Salesforce Interaction Studio Accredited Professional Sample Questions:

Question 1

What three components can a web developer define by pageType?

A. Content Zones
B. Campaign
C. Capturing Attribute
D. Item Actions
E. Goals


Question 2

Event API requests are made using what two content types (select 2)?

A. JSON
B. CSV
C. Form URL encoded
D. XML


Question 3

How many times can a visitor accomplish a goal in interaction studio?

A. Each time a visitor leaves and rejoins the goal segment
B. Only once for all time
C. It varies depending on the setup of the goal segment
D. No more than twice or the goal completion will no longer be counted


Question 4

What are three areas a business user can apply custom catalog dimensions?

A. Reporting
B. Segmentation
C. Template filtering
D. Campaign targeting
E. Recipe exclusions and boosting


Question 5

How often does interaction studio pollthe sftp for new files for ingestion?

A. Daily
B. Immediately
C. Hourly
D. Every 15 minutes


Solutions:

Question 1
Answer: A,C,D
Question 2
Answer: A,C
Question 3
Answer: A
Question 4
Answer: A,D,E
Question 5
Answer: D

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