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HP HP2-B102 Exam Syllabus Topics:

SectionObjectives
Topic 1: Customer solutions positioning- Solution mapping
  • 1. Matching HP devices to customer needs
    • 2. SMB vs enterprise print environments
      - Competitive positioning
      • 1. HP advantages in print ecosystem
        • 2. Channel sales fundamentals
          Topic 2: Printing solutions and services- Managed print services basics
          • 1. Cost optimization concepts
            • 2. Device lifecycle management
              - Security and document workflow
              • 1. Print security fundamentals
                • 2. Document workflow solutions overview
                  Topic 3: Imaging and Printing Fundamentals- Sales fundamentals for HP solutions
                  • 1. Value-based selling concepts
                    • 2. Customer needs analysis
                      - HP imaging and printing portfolio overview
                      • 1. HP product positioning basics
                        • 2. Printer categories and technologies

                          HP Imaging and Printing Sales Fundamentals Sample Questions:

                          Question 1

                          Which question is a typical cross-selling phrase?

                          A. Would you benefit from a single-function device instead of an MFP?
                          B. Would you benefit from a duplex model?
                          C. Would you like to add an HP Care Pack to your HP MFP?
                          D. Would you benefit from increasing the number of MFPs in your fleet?


                          Question 2

                          What does the HP Printing Sales Guide help resellers do?

                          A. create professional sales presentations
                          B. calculate their margin on each device, accessory, supply, and
                          C. find which devices are discontinued
                          D. determine the discounts that are available to them


                          Question 3

                          What does using color do in a document?

                          A. hides important information
                          B. increases the willingness to read the document by up to 80%
                          C. decreases the cost per-page
                          D. reduces the tendency to act on the contents


                          Question 4

                          What is NOT addressed in the HP Value Proposition?

                          A. real world performance
                          B. assessment
                          C. simplicity
                          D. reliability


                          Question 5

                          A client who purchases new technologies upon the recommendation of their colleagues is part of which group?

                          A. Early adopters
                          B. Late majority
                          C. Laggard
                          D. Early majority


                          Solutions:

                          Question 1
                          Answer: C
                          Question 2
                          Answer: A
                          Question 3
                          Answer: B
                          Question 4
                          Answer: B
                          Question 5
                          Answer: C

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