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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

A) Total revenue
B) Visits to Purchase
C) Average order value
D) Conversion rate

2. Robert is experimenting with the Google Website Optimizer but doesn't understand how the tool works. Which of the following best defines how the Google Website Optimizer works?

A) The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site. Once the site has been modified, Google will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.
B) The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site.
C) The Website Optimizer tool will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.
D) The Website Optimizer tool will scan Robert's website to see where the users are bouncing, where the users are spending more time, and other statistics about the user activity on Robert's website. With this information he can make adjustments for a better ROI.

3. There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?

A) Increasing web revenue
B) Driving valuable traffic
C) Maximizing conversions of your website
D) Decreasing unnecessary costs

4. You want to create a Search Query Report for your client. Which of the following are the most accurate steps to creating the report?

A) Choose Reporting, Search Query Report, choose Summary, click Generate Report
B) Choose Reporting, Search Query Report, click Create Report
C) Choose Campaigns, Ad Groups, More Actions, Create Report, Choose Keywords, click Create Report
D) Choose Reporting, Choose Keywords, click Create Report

5. You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized. As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products?

A) Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes.
B) Create one campaign for all of their products to maximize ad exposure.
C) Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
D) Create a campaign based on their products and use placements to target their audience.

Solutions: