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Google Display Exam Practice Test Sample Questions:

1. Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

A) Cost per click
B) Cost per 1,000 impression
C) Cost per acquisition
D) Cost per conversion

2. Examine the image given below:
What Google Tool is being used in the image above?

A) Google Ads Diagnostic Tool
B) Google Ad Builder
C) Google Wonder Wheel
D) Google Rich Media Ad Builder

3. Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

A) If you want to be included in Google Content Network, you must use cost-per-click bidding.
B) If you want to include video overlays ads, you must use cost-per-click bidding.
C) If you are creating a display ad, you must use cost-per-click bidding.
D) If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.

4. Jen has created a YouTube advertisement for her company and she is now interested in reviewing her ad's performance over the past three weeks. She wants to examine a YouTube metric that will tell her how many times her promoted video ad has been played since it went live on YouTube.
What metric will Jen want to create a report for?

A) Clickthrough rate
B) Conversions
C) Play rate
D) Clicks

5. Gareth has created a new video advertising for the Google Content Network. His video is a demonstration of a service his company provides for Web users. How can Gareth get this video into the Google Content Network?

A) Gareth can use the Display Ad Builder and use a template with the video ad format.
B) Gareth will need to enroll in the video placement program and then he will be able to upload the ad through the Video Ad submission tool.
C) Gareth can upload the video through YouTube and then provide the Google AdWords URL for the ad to be submitted to the Google Content Network.
D) Service advertisements are not allowed in the Google Content Network.

Solutions: