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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Category Strategy Development | - Strategic category planning
|
| Topic 2: Shopper and Retail Insights | - Behavioral and shopper analytics
|
| Topic 3: Data and Analytics | - Retail and shopper data analysis
|
| Topic 4: Execution and Business Planning | - Category execution and collaboration
|
| Topic 5: Category Management Foundations | - Category management principles and framework
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
What stores would be included in a High Demand/High Opportunity Cluster?
- A. Stores 100 and 108
- B. Stores 101, 103, 106 and 107
- C. Stores 103 and 107
- D. Stores 100, 103, 107 and 108
Correct Answer: C 🗳️
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What is the primary role of POS data in category management?
- A. To track inventory levels in real-time
- B. To monitor employee performance at checkout
- C. To provide insights into category performance and guide decision-making.
- D. To predict future consumer trends without additional analysis
Correct Answer: C 🗳️
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Which of the following best defines the key stages and components of a retail supply chain?
- A. The processes and systems that ensure product flow, reduce waste, and impact freshness, cost, availability, and customer satisfaction
- B. The marketing strategies used to promote products to customers
- C. The financial planning and budgeting for inventory purchases
- D. The transportation and storage of goods from manufacturers to warehouses
Correct Answer: A 🗳️
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What is the primary purpose of regression analysis?
- A. To classify data into predefined categories.
- B. To determine the causation between two variables.
- C. To calculate the average of a dataset.
- D. To understand the relationship between a dependent variable and one or more independent variables.
Correct Answer: D 🗳️
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What is the primary purpose of Consumer Decision Trees (CDTs) in shelf organization?
- A. To predict how changes in assortment will affect sales.
- B. To reflect actual buying patterns and substitutions.
- C. To map the mental path shoppers take as they shop a category.
- D. To determine the most popular products in a category.
Correct Answer: C 🗳️
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