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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which action would BEST reduce shrink in a perishable category?

A) Add more branded items to the assortment
B) Improve forecasting and shelf-life rotation
C) Order large quantities for better pricing
D) Increase promotion frequency

2. What is the primary purpose of Affinity Models in Category Management?

A) To predict future sales trends based on historical data
B) To group similar stores, shoppers, or products
C) To identify products shoppers switch to when their first choice is unavailable.
D) To identify co-purchase patterns, such as chips and salsa.

3. What does Shrink % measure in inventory management?

A) The percentage of inventory replenished to maintain stock levels.
B) The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
C) The percentage of profit generated from promotional activities.
D) The percentage of inventory sold during a specific time period.

4. Which factor primarily influences how much room is available for a retail assortment?

A) The number of SKUs in the product mix.
B) The number of shoppers that purchase the category.
C) Days of supply and case pack requirements.
D) Shopper preferences and trends.

5. What is the primary purpose of regression analysis?

A) To classify data into predefined categories.
B) To determine the causation between two variables.
C) To calculate the average of a dataset.
D) To understand the relationship between a dependent variable and one or more independent variables.

Solutions: