Exam Name: Essentials of Pardot for Digital Marketers
Certification Provider: Salesforce
Corresponding Certification: Salesforce Pardot Specialist
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Check Updated on: Aug 16, 2026
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Who should take the PDT-101 exam
Salesforce Pardot for Digital Marketers PDT-101 Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Pardot Specialist. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Pardot for Digital Marketers PDT-101 Exam certification provides proof of this advanced knowledge and skill. If Candidates should have two to six months of experience building Marketing Workflows with Pardot Platform and on a similar technology platform then he should take this exam.
Certification Path
This PDT-101 exam is requisite to Salesforce Certified Pardot Specialist Certification
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Pardot Campaigns | 7% | - Use and report on Pardot campaigns |
| Security and Access | 3% | - Provision and maintain Pardot user access - Distinguish Pardot user roles and permissions |
| Visitors and Prospects | 8% | - Explain how visitors become prospects - Describe how Pardot tracks visitor and prospect data |
| Lead Management and Automation | 15% | - Evaluate automation tools like dynamic lists - Apply segmentation and automation rules |
| Administration | 13% | - Manage connectors and account domains - Configure Pardot overview and settings |
| List Management | 7% | - Create and manage different types of lists - Apply list criteria to scenarios |
| Pardot Forms and Landing Pages | 7% | - Interpret reporting metrics - Understand form and landing page capabilities |
| Scoring and Grading | 7% | - Describe scoring mechanisms - Interpret grading in lead qualification |
| Social Marketing | 7% | - Use social connectors - Analyze social engagement metrics |
| Engagement Studio | 7% | - Update engagement assets - Define Engagement Program components |
| Salesforce Integration | 13% | - Describe field syncing and object relationships - Explain the Salesforce–Pardot integration |
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