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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Monthly cost of Salesforce Engage is

A) 50$
B) 15$
C) 100$
D) It's always free

2. When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

A) The Salesforce connector must be unpaused.
B) User sync must be enabled in Marketing Cloud Account Engagement.
C) Salesforce B2B Integration user must be created.
D) Salesforce fields must be synced to Marketing Cloud Account Engagement fields.

3. A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A) First Touch Model
B) Primary - Campaign Source Attribution
B, Einstein Attribution
C) Account-to-Opportunity Matching

4. Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

A) Order
B) Case
C) Account
D) Opportunity

5. LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?

A) Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
B) Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
C) Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.
D) Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.

Solutions: