Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Email Marketing | 20% | - Difference between Emails and Email Templates - Email reporting metrics - Email capabilities and use cases |
| Lead Management | 24% | - Scoring and grading: definition and management - Page actions - Custom redirects: capabilities and use cases - Segmentation rules - Completion actions - Lists: types, capabilities and creation - Automation rules: components and use cases |
| Administration | 11% | - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping - Recycle Bin capabilities |
| Reporting and Analytics | 8% | - Campaign and lifecycle reporting - Dashboard interpretation - Conversion and engagement metrics |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. An engagement studio action step is scheduled to send an email on March 20th.
What should happen to the prospects who reach this step after that scheduled day?
A) A Prospect arriving after the send date will be removed from the program.
B) A Prospect arriving after the send date will be sent the email.
C) A prospect arriving after the send date will skip the Send Email step.
D) A prospect arriving after the send date will remain on the step until a new send date is set
2. What do spam complaints refer to in an email report?
A) The number of prospects who clicked the unsubscribe link
B) The number of prospects who opted out via the email preference center
C) The number of prospects who marked an email as spam
D) The number of prospects who replied to the email to ask to be removed
3. What editions of Salesforce can sync with Marketing Cloud Account Engagement?
A) Standard Edition and higher
B) Enterprise Edition and lower
C) Professional Edition and higher
4. By default, which two objects does Pardot write to in Salesforce?
Choose 2 answers
A) a Contact records
B) Account records
C) Lead records
D) Case records
E) Opportunity records
5. What is the difference between a visitor and a prospect?
A) A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.
B) A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.
C) A prospect has an assigned user, while a visitor does not have an assigned user.
D) A prospect has an identified email address, while a visitor does not have an identified email address.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: A,C | Question # 5 Answer: D |
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