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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

A) Use Filter Contacts criteria in the journey entry source.
B) Use Automation Studio to query a population into a data extension.
C) Use a Decision Split activity on the journey canvas.

2. A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?

A) Wait Until Activity
B) Engagement Split
C) Einstein STO Activity

3. Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

A) Reduce line spacing to fit more content on the screen and reduce scrolling.
B) Remove role="presentation" from layout tables to support assistive technologies.
C) Increase the font size (over 16pt) to make the content easier to read.

4. A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Use Journey Builder to build an audience using Ad Studio.
B) Create CloudPages to collect and subscribe users,
C) Leverage Social Studio to capture email addresses.

5. Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?

A) Journey Builder and Engagement Split
B) Salesforce CDP and Einstein Engagement Scoring
C) Automation studio and Query Activity

Solutions: