Exam Name: Preparing for your Salesforce Certified Marketing Cloud Consultant Exam
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketing Cloud Consultant
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- Format: Multiple choices, multiple answers
- Length of Examination: 105 minutes
- Number of Questions: 60
- Passing Score: 68%
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Salesforce CRT-550 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Cloud Configuration | 15% | - Manage users, roles, and permissions - Configure data management and data extensions - Configure Marketing Cloud account settings - Set up and manage business units |
| Topic 2: Discovery and Scoping | 15% | - Identify key stakeholders and decision-making process - Determine the appropriate implementation approach - Assess customer readiness and identify gaps - Gather customer business requirements |
| Topic 3: Analytics and Reporting | 10% | - Build custom reports and dashboards - Create and interpret standard reports - Configure tracking and attribution - Analyze campaign performance metrics |
| Topic 4: Data Model and Segmentation | 20% | - Build and manage data extensions - Implement contact filtering and list management - Create and optimize segmentation strategies - Design and implement contact data model |
| Topic 5: Email Marketing | 20% | - Configure deliverability settings - Manage subscriber preferences and suppression - Design and develop email content - Implement personalization and dynamic content |
| Topic 6: Marketing Automation | 20% | - Create and manage email activities - Implement journey builder strategies - Configure decision-based and engagement-based activities - Design and configure automation workflows |
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