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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You havereceived requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?

A) Create the two separate exports and ensure they both have the Sent value in them.
B) Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
C) Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
D) Go back to the team that developed the requirements and tell them that the Sent feed can only be used in oneactively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.

2. You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?

A) This is not possible, because only one RIID_ can be in a program at a time.
B) Custom SQL Variable
C) EntryTracking Variable
D) This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
E) Custom Event

3. Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

A) Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting touse for your reports in the future.
B) We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
C) There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
D) Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.

4. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
B) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
C) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
D) In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.

5. Whichthree precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)

A) Ensure that there are no Connect jobs updating the column to be deleted.
B) Ensure that there are no active campaigns referencing the column to bedeleted.
C) Check to see whether the data column is being used by the customer for external analytics purposes.
D) Check to make sure there are no forms referencing the column.

Solutions: