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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
B) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
C) Use Taxonomy Management in the Partner User Interface.
D) Submit Taxonomy Maintenance requests to My Oracle Support.

2. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A) In the Target Selection area of the Create New Schedule prompt
B) In the HTML text area in the Create New Tag prompt
C) In the Pixel URL field of the Campaign configuration
D) In the Audience Delivery Criteria area in the Create New Target prompt

3. On an average, at what rate does data decay?

A) 20% per week
B) 2% per year
C) 2% per month
D) 12% per month

4. What is the definition of a regex pixel?

A) It is used for DCO campaigns.
B) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
C) It is a javascript tag used for sending user level category information back to the browser.
D) It is a pixel for transmitting audience data out in real time at the time of page load.
E) It is a pixel used for ID swapping.

5. Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A) Key-number range
B) Key-value string pair with an is or contains operator
C) Key-number (integer or float)
D) Key-date pair (exact or relative date)

Solutions: