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Facebook Certified Community Manager Sample Questions:

1. A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?

A) Host live video Q&A sessions in the group where the influencers host the session
B) Share exclusive access to the influencers Page and content for members
C) Post content customized by the influencers into the group and boost the posts
D) Host a Q&A on Instagram Stories where members can submit questions to influencers

2. A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?

A) Views on the video
B) Likes on the video
C) Engagements generated from shares
D) Engagements based on new followers

3. A community manager for an influencer is focused on thought leadership and well-being.
The influencer has the following assets:
A Facebook Page with 500,000 followers
A Facebook group with 30,000 members
An Instagram account with 200,000 followers
The community manager needs to evaluate possible revenue streams.
Which three approaches should the community manager recommend? (Choose 3)

A) Comment publicly on sponsor accounts to propose a partnership
B) Position the influencer as a thought leader and charge speaking fees
C) Implement a fee for members who post more than once per week
D) Set up a Page button to increase online sales on the influencer's website
E) Organize affordable community meetups to attend a live show of the influencer

4. An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?

A) Share the rules and guidelines as a comment on their post and monitor for future violations.
B) Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
C) Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
D) Remove the member from the group and delete all comments and posts from the last 30 days.

5. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A) Determine launch goals and milestones to achieve
B) Define partnership criteria with key food and beverage influencers
C) Review existing channel performance and replicate strategy
D) Decide on the target audience and which platforms to use to reach them

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