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Facebook Certified media buying professional Sample Questions:

1. What does a 1-day view and 28-day click attribution window mean?
(Select all that apply)
Choose ALL answers that apply.

A) Actions happened 28 days after someone clicked your ad.
B) Actions happened 1 day after someone viewed your ad.
C) Actions happened 28 days after someone viewed your ad.
D) Actions happened 28 days after someone viewed your ad

2. Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.
Select all that apply.
Choose ALL answers that apply.

A) People within the test group that will view your ads become part of the exposed group.
B) You can set up a brand lift study through your Business Manager.
C) The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.
D) The difference between the test group and the control group are analyzed to see the results of a brand lift study.
E) People within the control group that will view your ads become part of the exposed group.

3. You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you've spent more than the allocated budget and wants you to control the budget.
How can you ensure that this month you don't go over your $10,000 budget?
Choose only ONE best answer.

A) Set up your billing threshold to $10,000
B) Configure your campaign limit to $10,000
C) Set up a lifetime budget for your campaigns to $10,000
D) Set up your account spending limit to $10,000

4. You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.

A) You can track events and debug your pixel through Facebook's Analytics dashboard
B) You should install a second pixel and make sure it works properly
C) You can test your events in the "Events Manager" under your Business Manager
D) You should check your campaigns to see if they are showing events.
E) You should install the Facebook Pixel Helper chrome extension to verify your pixel event.

5. You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

A) You should bid for CPM and measure conversions.
B) You should bid for impressions and measure impressions.
C) You should bid for conversions and measure impressions.
D) You should bid for clicks and measure impressions.
E) You should bid for installs and measure impressions.

Solutions: