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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which features support real-time data analysis in Adobe CJA?
(Select two.)
Response:

A) Data Retention Policies
B) Profile Data Management
C) Event Processing Engine
D) Real-Time Data Sync

2. Which analysis method should be used to determine how often customers return after making a purchase?
Response:

A) Engagement Scoring
B) Retention Analysis
C) Data Aggregation Report
D) Trend Line Report

3. Which settings should be reviewed when creating a recurring report schedule?
(Select two.)
Response:

A) Report Delivery Frequency
B) Data Source Permissions
C) Data Retention Policies
D) Export File Format

4. Your marketing team reports inaccurate customer segmentation results after launching a new campaign. After reviewing the data, you notice that identity resolution was not enabled. What should be your next action?
Response:

A) Recreate the campaign with a new profile schema.
B) Enable Identity Resolution and reprocess the customer data.
C) Apply a fallback profile segmentation rule.
D) Reassign the campaign to a static data source.

5. Which visualization should be used to display the flow of customer interactions through different stages of a marketing funnel?
Response:

A) Summary Table
B) Bar Chart
C) Line Graph
D) Funnel Analysis

Solutions: